Because Lift & Shift operates the Program on behalf of Marcus Transformer, Lift & Shift collects personal information in connection with the operation of the Program. Some of that information is shared with Marcus Transformer as described below.

Lift & Shift collects personal information in order to manage the Program and allow for the accumulation and redemption of Points. The following are examples of personal information that Lift & Shift collects:

• When you join the Program, identifying information, such as your name, mailing address, telephone number, email address and your employing company’s name.
• When you visit the Program’s website, information about your usage such as the webpages viewed, frequency of visits, time spent on the site, and location information.

Whenever you make qualifying purchases (for Managers) or whenever you are transferred points (for Salespeople), information may be transferred to or from Marcus Transformer, such as:

• your email address or other unique identifier;
• a description of the transaction for which the Points were earned; and
• The number of Points collected or transferred within the Program.

Lift & Shift will always collect your personal information by fair and lawful means. Wherever possible, Lift & Shift will collect personal information directly from you, for example, when you join the Program or manage your account by visiting our website. We sometimes collect personal information through third party service providers and may collect personal information through social media pages and contests and/or promotions undertaken by Marcus Transformer.

Lift & Shift relies on you to update your profile as required and ensure that your contact information is accurate. On occasion, we may acquire additional data from trusted third parties who have the necessary consent to provide such information, in order to help us better administer our Program and understand your interests and preferences. Generally, the information received from third parties is used to help us update, expand and analyze the Program’s records.

We use your personal information to administer the Marcus Transformer Rewards Program and enhance your experience as a member of the Program. This includes the management of member accounts to accurately record and update the Points that you have accumulated in the Program or that you have redeemed. We also use your personal information to better understand your preferences, needs, interests and usage in order to develop, enhance, and provide products and services that best meet your expectations, and to measure the success of the Program’s features, benefits and promotions.

In particular, we may collect, use and disclose your personal information for a number of purposes, including, but not limited to, the following:

• To contact and communicate with you, including via email or other channels;
• To verify your identity;
• To advise you of changes to the Program;
• To provide customer service, respond to and process redemption requests and address questions you may have about your account;
• To communicate offers about accumulation and redemption opportunities, benefits, products and services provided by the Marcus Transformer Rewards Program;
• For information security;
• When conferring with Marcus Transformer regarding the Program;
• When done in compliance with this Policy;
• For marketing purposes where you have authorized marketing communications; and
• For quality assurance and record keeping purposes.

We will not collect, use or disclose personal information for other purposes without obtaining your further consent, except where authorized or required by law.

The Marcus Transformer Rewards Program respects the privacy of its Members when promoting products or services. You may withdraw your consent to uses of your information that are beyond what is necessary for the administration of the Program. If you no longer wish to receive marketing and promotional offers, you may withdraw your consent by clicking on the “unsubscribe” link in our email communications to you. You may also log into your Member account online and change your preferences. We will timely implement your requested change(s).

Members can also opt-out of receiving marketing and promotional communications in electronic, printed or verbal format by writing us at: 

Marcus Transformer Rewards Program,
PO Box 73564, Wychwood PO
Toronto, ON M6C 4A7
or

By email to rewards@marcustransformer-rewards.com

The decision to opt-out of additional marketing and promotional communications does not affect a Member’s ability to collect or redeem Points in the Marcus Transformer Rewards Program. We may, however, still use your email address to provide information about your membership in the Program or your account.

Like many other companies, we use cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”). “Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).

We use Cookies to:

• Estimate audience size and usage patterns;
• Understand and save your preferences for future visits, allowing us to customize the website and Program to your individual needs;
• Advertise new content and services that relate to your interests;
• Keep track of advertisements and search engine results;
• Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and
• Recognize when you return to the website.

We set some Cookies ourselves and others are set by other entities. We use Cookies set by other entities to provide us with useful information to help us improve our website and Program, to conduct advertising, and to analyze the effectiveness of advertising. For example, this Site uses Cookies from Google.

Browser Settings

Your browser may give you the ability to control cookies or other tracking tools. How you do so depends on the type of tool. Certain browsers can be set to reject browser cookies. You can find out more about Cookies and how to manage them by visiting www.allaboutcookies.org.

Platform Controls

You can opt out of Cookies set by specific entities by following the instructions found at this link: Google: https://adssettings.google.com.

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the website and Program, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The technologies used by Google Analytics do not gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

Your information may be shared with other companies for the express purpose of administering the Program and delivering products or services to Members. To this end, your personal information will be transferred from Marcus Transformer to Lift & Shift and vice versa, in order to administer the Program.

We share your personal information in order to administer your account, develop and promote the Program, and make offers related to accumulation and redemption opportunities, benefits, products and services.

Your personal information may be transferred to third-party service providers, including data processing and storage firms, that perform work or provide services in order to help us to manage and administer the Program. These service providers are contractually obligated to maintain confidentiality, safeguard all information provided to them, and use the information disclosed to them only for the purposes of the Program.

We may be required to disclose information about you:

• if required to do so by law, regulation or legal process (such as a court order or subpoena),
• in response to requests by government agencies, such as law enforcement authorities, or
• when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

We reserve the right to transfer any information we have about you in the event of a sale or transfer of all or a portion of the business or assets (including in the event of a reorganization, dissolution or liquidation) of either Marcus Transformer or Lift & Shift.

We have appropriate safeguards (physical, technological and organizational) in place that are designed to keep your personal information safe and secure. Employees are trained on the importance of maintaining the security and confidentiality of personal information. Please note that while we use reasonable efforts to protect your personal information, we cannot guarantee the security of any information that is transmitted via the Internet.

Your personal information will only be collected, used and disclosed, and will only be retained as long as required to fulfill the purposes for which it was collected, or as may be required by law. Your personal information is retained in secure facilities, such as offices and data centres with restricted access. Electronic data is protected by technological means, such as firewalls, access controls and encryption.

We retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements. When a member's account has been inactive for seven (7) years, all personal information is destroyed, anonymized or otherwise disposed of using secure methods.

Your personal information may be transferred to a third-party service provider who provides services to us or on our behalf such as hosting, data management and storage services. We may, or any such third-party service provider may, use servers for such purposes which are located outside of the country in which you reside. Where your personal information is processed in a location outside of your country, the laws of that foreign jurisdiction may apply and privacy protection rights in that jurisdiction may be weaker than the protections afforded in the country in which you reside.

You can access, verify and update your personal information directly online, as well as review your recent transaction history by logging in to your account on our website. You may also request access to this information by contacting our customer service center.

You may request that updates or corrections be made to your information in order to ensure that it remains complete and accurate.

If you have any questions regarding this privacy policy, require access to your records or you if you believe that we are not complying with the privacy practices and procedures set out in this Policy, you may contact our Privacy Officer in writing at the address or email address below:

Privacy Officer
Marcus Transformer Rewards Program
PO Box 73564
Wychwood PO
Toronto, ON M6C 4A7
rewards@marcustransformer-rewards.com

The Privacy Officer or designate receives all inquiries and complaints and will ensure that a response is provided in a timely manner. If your inquiry or complaint cannot be resolved immediately and requires further investigation, we will advise you that your inquiry or complaint is being reviewed and when you can expect an answer.

In the event that we have responded to your inquiry or complaint, but you feel that your concerns have not been resolved, you will be advised to contact the office of the Privacy Commissioner of Canada, or if applicable, the Provincial Privacy Commissioner. Our Privacy Officer will provide this contact information to you on request.

From time to time, we may change our Policy. If we do, we will post an updated copy on this webpage. Please review this Policy periodically for updates.